CTH provides recognised standards of vocational and management syllabi, examinations and awards for the hotel and travel industries. CTH works with approved centres worldwide and is acknowledged by leading hotel and travel industry organisations. CTH is an awarding body approved by Ofqual, DCELLS and CCEA who are the official regulators of qualifications, exams and tests in England, Wales and Northern Ireland respectively. Select from the options below to see how you or your organisation can benefit.
CTH is looking to hit South Africa to approach and help enhance all students and people who are looking to improve their skills on a continuing basis.
South Africa's tourism industry
South Africa's scenic beauty, magnificent outdoors, sunny climate, cultural diversity and reputation for delivering value for money have made it one of the world's fastest growing leisure - and business - travel destinations.
The country is highly diverse in terms of its climate, culture, tourist activities and infrastructure, catering for every tourism niche, from business, eco- and cultural tourism through to adventure, sport and paleo-tourism.
International travel to South Africa has
surged since the end of apartheid. In 1994, the year of South Africa's first democratic elections, only 3.9-million foreign visitors arrived in the country.
By 2004, international arrivals had more than doubled to 6.7-million. And in 2007 a total of 9.07-million foreigners visited South Africa - an 8.3% increase over 2006 - as the country broke its annual tourist arrivals record for the third year running.
International tourist arrivals (in millions)
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Tourism is also one of the fastest growing sectors of South Africa's economy, its contribution to the country's gross domestic product (GDP) increasing from 4.6% back in 1993 to 8.3% in 2006.
ReplyDeleteGo to the Tourism Business Council of South Africa Directly and indirectly, tourism constitutes approximately 7% of employment in South Africa. Ideally placed to create new jobs and to add value to the country's many natural and cultural resources, tourism has been earmarked by the government as one of SA's growth sectors.
This makes the outlook for the industry extremely positive, particularly with the exposure the country will receive in the lead-up to the world's biggest sporting event, the Fifa World Cup, taking place in South Africa in 2010 - and the accompanying massive upgrades to transport and accommodation infrastructure.
Business tourism
South Africa is also increasingly targeting business travellers, who spend on average three times more than their leisure counterparts while crossing over significantly into leisure travel themselves, through tours before or after their business activities and through return trips in subsequent years.
With its first-world infrastructure, balmy climate and breathtaking scenery - not to mention acres of golf courses - South Africa is an ideal location for international congresses and conventions.
The country has well over 1 000 world-class conference and exhibition venues, ranging from intimate bush hideaways to large-scale, hi-tech convention centres. All of these offer a wealth of leisure activities, side-tours and events: from walking with elephants to first-hand experiences of African culture to luxury shopping and relaxation.
An estimated 6-7% of South Africa's foreign visitors in 2007 were business tourists, translating to about 550 000 business tourists compared to 470 000 in 2006. Total foreign direct spend by business tourists in the country amounted to R2.4-billion in 2006, up from approximately R2.1-billion in 2005.
South Africa's conference industry moved up to 31st place in the International Congress and Convention Association's lastest top-40 list of leading destinations in the world, released in May 2007.
And in the 2007 M&IT Trends & Spends Survey of readers of the influential Meetings and Incentive Travel (M&IT) magazine - circulated to event organisers throughout the UK - Cape Town topped the list of favourite long-haul destination cities, while South Africa was voted the second favourite long-haul destination country.
* Conferences and expos in South Africa
Cultural tourism
South Africa is home to diverse cultures, ranging from the Zulus who resisted European conquest to the nomadic San of the Karoo desert. Each culture has evolved its own distinctive art forms, music and traditional rituals, while the descendants of colonial settlers have evolved variations of their European roots.
South Africa's history has been one of confrontation, but more recently one of reconciliation. Since 1994, a number of world-class sites have been established to commemorate the country's past and celebrate its new unity, while the number and quality of cultural villages, community and township tours has grown dramatically.
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